Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emp[...]

In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the inter[...]

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else?probably better and cheaper.
Many companies thrive during the early stages of their life cycle, only to fall slack [...]

Offers a description of the growth area of cardiovascular disease, highlighting developments in medications, smoking reduction, risk factor identification and physical activity. This book details the pathophysiology of the cardiovascular system and medical care for conditions such as periphereal art[...]